Spirit of it All

Spirit of It All chronicles Fawn Weaver's dedicated mission to honor Nearest Green, the once-enslaved master distiller who mentored Jack Daniel in the craft of whiskey making. Weaver embarks on an exhaustive journey to unearth Green's forgotten contributions to the whiskey industry. She conducts thorough research, interviews descendants, and gathers historical documents, ultimately creating Uncle Nearest Premium Whiskey. This brand not only celebrates Green's pivotal role in American distilling but also ensures his legacy is rightfully acknowledged and remembered.

Beyond Weaver's personal quest, the documentary uses her story as a gateway to explore the business of the broader spirits industry and the remarkable feat of a small business disrupting and industry dominated by megaplayers. By establishing Uncle Nearest Premium Whiskey, Weaver not only champions diversity and inclusion but also sets new standards in the industry. Her work with the Nearest Green Foundation and educational initiatives underscores the importance of acknowledging all who have shaped this cultural heritage. Spirit Of It All offers a poignant look at how revisiting and honoring the past can inspire innovation and progress, transforming a traditionally conservative industry.