How does Taylor Swift keeps winning?

There’s Nothing Like This

The strategic genius and relentless innovation behind Taylor Swift’s unprecedented rise.

INTERVIEWEES

Music Industry Experts

Business and Financial Experts

Fans and Cultural Commentators

  • Dedicated Fans (Swifties) To discuss their loyalty and the impact of Swift’s interactions with them.

  • Cultural Critics To discuss Swift’s influence on popular culture and the music industry.

  • Fashion Industry Experts To comment on Swift’s influence on fashion and trends.

Fellow Artists and Industry Peers

  • Scott Borchetta - Founder of Big Machine Records, who signed Taylor Swift.

  • Troy Carter - Music manager and entrepreneur with insights into artist management and the music industry.

  • Lucian Grainge - Chairman and CEO of Universal Music Group, for perspectives on major record labels.

  • John Janick - CEO of Interscope Geffen A&M, for insights into the competitive nature of the music industry.

  • Billboard Editor To discuss Swift’s impact on the charts and the music business.

  • Harvard Business School Professor Expert in business strategy to analyze Swift's entrepreneurial moves.

  • Kevin Evers Author of the book "There’s Nothing Like This", for his analytical perspective on Swift’s career.

  • TBD

ABOUT

There’s Nothing Like This delves into the extraordinary business acumen of Taylor Swift, tracing her transformation from a teenage songwriter to a commanding force in the global music industry. This documentary dissects the pivotal decisions and strategic maneuvers that have defined her career, including her groundbreaking move to regain control of her master recordings by re-recording her early albums. By examining Swift's calculated transitions between music genres, her innovative use of social media, and her astute management of brand endorsements, the film showcases how Swift has continually outmaneuvered industry disruptions, and in fact disrupted the music business model herself, to build an unparalleled business empire.

The documentary highlights Swift's strategic genius in leveraging her massive platform to advocate for artists' rights and her meticulous control over her music production and distribution. Through interviews with industry experts, collaborators, and business analysts, There’s Nothing Like This provides an in-depth look at how Swift has deftly navigated the complexities of the music business, turning challenges into opportunities and setting new standards for success. Her ability to blend artistry with sharp business insight underscores her role not just as a musical icon, but as a visionary entrepreneur who has redefined what it means to succeed in the modern music industry.

Collaborators and Creative Professionals

  • Jack Antonoff Producer and frequent collaborator, to discuss the creative process and working with Swift.

  • Max Martin Renowned music producer who worked on several of Swift's hits.

Legal and Rights Experts

  • Don Passman Music attorney and author of "All You Need to Know About the Music Business".

  • Professor at a Law School specializing in Entertainment Law To discuss the legal battles over master recordings and artists' rights.

Media and Marketing Experts

  • Social Media Strategists To analyze Swift's use of social media for fan engagement.

  • Branding Experts To discuss Swift’s branding and endorsement strategies.

  • Public Relations Professionals To provide insights into her media relations and image management.

Economists and Local Business Leaders

  • Local Business Owners in Cities Hosting Her Tours To discuss the economic impact of Swift’s concerts.

  • Economists To analyze the broader economic implications of her tours on local and national economies.